Mixing innovation and tradition
The Legion needs to adapt to new technologies while remaining true to its traditions, says Steven Clark, the new national executive director of The Royal Canadian Legion.
Clark, the former director of Corporate Services at National Headquarters, took up the position May 16, following the retirement of Brad White.
“The two areas I most want to focus on are communications and innovation,” said Clark.
Social media is developing new ways in which the Legion can communicate with its members. “We have to get information about what we are doing out to the public in order to attract new members,” he said.
He also wants to enhance Legion systems to make them more efficient.
“You have the ability to renew your membership online. For some people, that is the way they do business. We still have...