Juno Beach Centre launches dog tag campaign

October 31, 2018 by Legion Magazine

The Juno Beach Centre in Courseulles-sur-Mer, France, has launched a fundraising campaign featuring dog tags to commemorate the 5,500 Canadians killed in action during the Battle of Normandy in 1944. The money will support commemoration and educational activities as the centre marks the 75th anniversary of the D-Day landing in 2019.

For a $100 donation, participants will receive two dog tags, one red and one green. The green tag will feature the name of one of the 5,500 Canadians killed in the summer of 1944 and buried in Normandy.

The tag will show the person’s name, rank, regiment or unit, hometown, age and date of death.

The red tag can be customized to each individual donor. It can pay tribute to a member of the Canadian Armed Forces and can include name, rank, military unit, years of service and conflict in which the person served. Alternatively, donors can include their own name or organization and a message.

The backside of each tag features the Juno Beach Centre’s logo.

A tax receipt will be issued for each donation. More information can be found at www.junobeach.org/5500-canadian-stories/

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