National Rates
Circulation: Average total paid for the 6 months ended March 2012, was 243,568.
Publication Dates: 1st of month, 6 times per year–January, March, May, July, September and November.
Closing Date: 35 days prior to publication. No cancellations for firm orders accepted after closing.
Deadlines: Payment must be received with copy by:
| Issue | Deadline |
|---|---|
| January/February 2013 issue | November 28, 2012 |
| March/April 2013 issue | January 31, 2013 |
| May/June 2013 issue | March 28, 2013 |
| July/August 2013 issue | May 24, 2013 |
| September/October 2013 issue | July 29, 2013 |
| November/December 2013 issue | September 30, 2013 |
| Ad Type | A Rate 1-2 Times | B Rate 3-5 Times | C Rate 6+ Times | |
|---|---|---|---|---|
| Four colour | ||||
| Double page spread | $24,029 | $22,107 | $21,145 | |
| 1 page | 12,649 | 11,637 | 11,131 | |
| 2/3 or 1/2 page island | 9,491 | 8,732 | 8,352 | |
| 1/2 page | 8,225 | 7,567 | 7,238 | |
| 1/3 page | 5,691 | 5,236 | 5,008 | |
| 1/6 page | 3,131 | 2,881 | 2,755 | |
| Covers (no premium–1st come, 1st served) | ||||
| Four color only |
|
11,637 | 11,131 | |
| Black and one process colour (process colour = cyan, magenta, yellow) | ||||
| Double page spread | 22,682 | 20,867 | 19,960 | |
| 1 page | 11,937 | 10,982 | 10,505 | |
| 2/3 or 1/2 page island | 8,955 | 8,238 | 7,880 | |
| 1/2 page | 7,758 | 7,137 | 6,827 | |
| 1/3 page | 5,372 | 4,942 | 4,728 | |
| 1/6 page | 2,954 | 2,718 | 2,600 | |
| Black & White | ||||
| Double page spread | 20,401 | 18,769 | 17,953 | |
| 1 page | 10,738 | 9,879 | 9,450 | |
| 2/3 or 1/2 page island | 8,046 | 7,402 | 7,080 | |
| 1/2 page | 6,979 | 6,421 | 6,142 | |
| 1/3 page | 4,837 | 4,450 | 4,256 | |
| 1/6 page | 2,689 | 2,474 | 2,366 | |
| 1/12 page | 1,381 | 1,270 | 1,215 | |
| Per Agate Line | 41 | 38 | 36 | |
| 1″ Minimum | 558 | 513 | 491 | |
Regional Rates: On request.
Regional covers are accepted when space is available.
Advertising Policy
Acceptance of any advertisement is at the sole discretion of the publisher. All copy and graphics are subject to the publisher’s approval. All ads will be marked “Advertisement” to conform with government regulations. Ads may be backed by coupon ads and may face other ads.
Contracts: Publisher is not bound by any conditions, printed or otherwise, on contract or copy instructions when such conditions conflict with this rate card or the publisher’s policies. Contracts must be completed within one year (6 issues).
In the case of a lawsuit by any party against or enjoining Legion Magazine and/or Canvet Publications Ltd., relating to a given advertisement (including, but not limited to, libel, copyright infringement, defamation of character or plagiarism), the given advertiser and/or its advertising agency shall fully indemnify and save harmless Canvet Publications Ltd. from all costs, damages and demands.
Terms
Advertisers and their agencies have dual liability to the publisher in the event of non-payment for advertising. That is, the agency is responsible for the client, and vice versa, notwithstanding any statements to the contrary on agency or advertiser insertion orders or contracts.
Rate Revisions: Publisher reserves the right to make revisions to these rates at any time. Existing contract rates are guaranteed only for next three issues from date of acceptance of contract.
Payment: Payment is due in Canadian funds at closing date unless credit has been granted.
Credit: Where credit has been granted, payment is due 30 days from date of invoice. The publisher reserves the right to decline or cancel further advertising from an advertiser or agency at a certain level of indebtedness to the publisher.
Agency Commission: 15% to recognized advertising agencies.
Cash Discount: 2% — 10 days.
Interest Charges: 1% per month 30 days after date on invoice.
Bleed: No extra charge.
Positioning: Guaranteed positions are 10% extra, except for covers which are sold on a first-come, first-sold basis without premium.
Positioning of all other advertising material shall be the sole and exclusive prerogative of the publisher, notwithstanding any preference requested by an advertiser, media buyer or sales representative.
Any position commitment made by the publisher for a particular issue shall not imply a similar commitment for future issues.
Volume or Frequency Discounts: Advertisers may claim either volume or frequency discounts. Where such discount is claimed on a schedule of mixed sizes, the discount earned on each insertion is that which applies to the smallest advertisement run.
Bonus Discount: A bonus discount of 10 per cent is available when an advertiser books additional ad(s) or insert(s), or combination, in one issue, provided the cost of each booking is at least equivalent to one page B&W. The discount will be based on the lowest unit cost booked, and will apply to the second and subsequent bookings. Where an agency commission applies, this will be based on the discounted gross cost of the booking(s).
Direct Mail Advertising
Legion Magazine is an excellent medium for direct mail advertising, including inserts and reply cards. We also have polybagging capability. Call for details.
Inserts
Legion Magazine can accommodate printed insert material of various sizes and styles. Sample insert must be supplied prior to acceptance. Insert material must be shipped prepaid to the publisher’s printer. Full details and specifications on request.
Web Advertising
The Legion Magazine Site is open to advertisers. Information and rates on request.
Dovetail Communications Inc.
30 East Beaver Creek Road, Suite 202
Richmond Hill, ON L4B 1J2
Tel: 905-886-6640
Fax: 905-886-6615
Email: bkukkonen@dvtail.com
